Why did Webvan Fail?

1. Explain, based on the information given in the article and what you have learned why Webvan failed. Incorporate the following concepts in your explanation: (a) The marketing concept; (b) Market segmentation; (c) Identification of target market(s); (d) Size of the target market(s); (e) Consumer behaviors; (f) Strategy
(a) Marketing concept: Webvan did not follow the marketing concept. The company failed to determine how many consumers will shop online regularly.
(b) Market segmentation: Webvan didn't meet the substantial criteria of a good market segment. The segment is too small to make profit.
(c) Identification of target market(s): Webven aimed at the demographic target market of people who are full-time workers, shop to take care of families. However, the company misestimate of the size of its target market.
(d) Size of the target market(s): We...