Vulnerability of Children on Internet

1.0 PART A: VULNERABILITY OF CHILDREN TO INTERNET ADVERTISING

The internet-related advertising topic chosen for this report is the vulnerability of children to advertising on the Internet. This topic was originally suggested by Anu and was considered interesting because it is a contemporary issue, with growing importance due to the rapid change of technology in society.

1.1 HOW THE TOPIC WAS FOUND

A number of different topics were considered before advertising to children was chosen, such topics included:
• Internet advertising aimed towards women
• Internet advertising aimed towards men
• “Silver surfers” – internet advertising aimed towards the older generation

Internet advertising aimed towards children was eventually chosen because it was not being covered by another research group (other groups had chosen advertising towards women) and enough literature on the topic could be found to successfully complete the report (there was the ...