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US and UK Media Trends

US and UK Media Trends
INTRODUCTION

In this assignment, we have taken a closer look at the trends in the American and British media. We have chosen to focus on Newspapers, Television and The Internet. In our analysis we have compared the dominating media trends in the UK and the US as well as tried to position the countries in a more global perspective.

Firstly, we will study the development and trends of the British and American newspapers. Secondly, our objective is to explain the main differences between the two countries as television is concerned. Lastly, we will try to give some background information and through e-commerce exemplify, Internet’s position in the US and UK.

BRITISH AND US NEWSPAPERS

The newspaper is still an important medium, but there can be no doubt that its role in the lives of people has been diminished by the growing impact of radio, television and the Internet. The newspaper has been through tough times over the last years. Strong competitions...

Posted by: Rheannon Androckitis

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