Title Brown-Forman Case Study

The paper has been broken into various sections. The following section of the paper examines the introduction of the company.
Corporate History: In the year 1870, George Garvin Brown saw a need to form a quality whiskey that met medicinal standards. In the beginning, with $5,500 of saved and borrowed money he began J.T.S Brown and Bro. Initially, their flagship brand Old Forrester Kentucky Bourbon whiskey was sold in sealed glass bottles to assure its quality. Brown’s friend George Forman joined the company and hence led to the name being changed to Brown-Forman.
The company Brown-Forman was incorporated in 1901. In the year 1904, Owsley Brown, George Garvin Brown’s son took a very important decision, to come into the business, thus beginning a tradition of family apprenticeship which continues today as well.
The year 1956 was another important year in the history of Brown-Forman as they made one of their most famous acquisitions. They purchased Jack Daniel’s distillery in Ly...