Back to category: Business

Limited version - please login or register to view the entire paper.

Theory of Reasoned Action

Theory of Reasoned Action


As the technical facilitator, one must help the group work together in an effort to reach a common goal. There are several theories that place emphasis on the ability to form cohesive teams. Though, the theory of reasoned action, which deals with attitudes that affect cohesive teamwork, is the most important. In it, Icek Ajzen and Martin Fishbein study whether attitudes predict behavior.
The theory assumes that people rationally calculate the benefits of engaging in a particular action and think carefully about how important others will view the behavior under consideration. In the case of class groups the theory would assume that each individual member of the group would calculate the benefits of creating the web page and also consider how everyone else in the group will react to the project. According to Perloff (1993) the hallmark of the theory model is its emphasis on conscious deliberation.
The theory is composed of four compone...

Posted by: Angelia Holliday

Limited version - please login or register to view the entire paper.