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Thematic Glossary

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Innovation and Creative Thinking
Creative thinking is a way to express and execute new ideas. “Innovation and creativity have been publicized as a way for corporations to become competitive and prepare for the future” (Byrd and Smith 68). This theme is also described as being the trademark of management and product development by Brian O” Reiley (60). Coming up with ideas is only one part of an innovation effort since they must also be carried out on a consistent basis in order to be effective. New ideas take time and the originators of the idea must understand the concept of time in order for it to be a success. All evidence shows that most strategic innovations come from outsiders who are not part of the organization. Real innovation involves hard work, time, and must be made up internally by a group of revolutionaries who want to apply changes and enforce them. Another important factor of innovation and critical thinking is that upper...

Posted by: Novelett Roberts

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