Back to category: Business

Limited version - please login or register to view the entire paper.

The Marketing Game

The Marketing Game is a high involvement learning experience designed to provide a focus on effective marketing strategy planning in a competitive environment. The game gives the participants the opportunity to analyze markets and target market needs. The purpose of the game is to equip the players with the information necessary to make decisions in a number of strategy decision areas including developing an integrated marketing plan to meet your target market’s needs and earn a profit for you firm.

The Market Opportunity and Competitors
The first step in tackling The Marketing Game was to understand what the game was about, what we were supposed to be learning from the game and how to be successful at it. The Marketing Game basically places each participant in a Marketing Manager position with the task of developing the marketing plans for the future. The firm we now work for is currently developing a new type of voice recognition device (VRD) with advanced capabilities for...

Posted by: Gelinde Cobbs

Limited version - please login or register to view the entire paper.