the ideal Customer

When asked to describe the ideal customer for my company, I thought it would be very simple. First, the customer would need my product badly. Second, they would have deep pockets. Finally, if the product was not as good as they expected, they wouldn’t complain at all and still buy my company’s product. As it turns out, that was just too simple. As I began to analyze the ideal customer for my company’s product, prescription drugs in this case, I found that at least two of the three didn’t even have to be necessarily true. My paper will try to explain how the ideal customer for my company might be determined.
The company I work for is a generic pharmaceutical company. There are many drugs made at our several plants. There are probably other generic companies making the same drugs we are. The purpose of our marketing department is to make sure we produce the right mix of products at the right price for the people out there that may get sick and need certain prescription drugs. T...