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Back to category: Business Limited version - please login or register to view the entire paper. THE HAPPIEST JOB ON EARTH While J.J. Buettgen was the Senior Vice President of Marketing at Darden, there was a story that had become legend at the company’s Olive Garden restaurants. One day, a tall, heavyset man had sat down at a table to order but he looked terribly uncomfortable — he was having trouble squeezing into his chair. Committed to serving the needs of each and every customer, the manager raced to the kitchen and came up with an innovative solution. He quickly sawed off the arms of one of the chairs and returned to offer the man a newly improved place to sit — what would be known from that day forward as a “Larry-chair,†named for the man who had inspired the first one. According to Buettgen, who has been recognized by Advertising Age as one of the country’s top 100 marketers, the story is an example of what happens when a company “gets it right,†when an organization’s advertising concept meshes wit... Posted by: Tricia F. Doyle Limited version - please login or register to view the entire paper. |
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