The general manager

One of the Leiper things that managers must have is general knowledge. Why is this important?
Explain your answer in the context of the GM of the Rococo Hotel.

According to Gerry Johnson and Kevan Scholes (2002, p.150) knowledge is defined as “awareness, consciousness or familiarity gained by experience or learning”. Knowledge is important to every company or organization and it enormously influences the individual organization’s capability.
Possessing general knowledge means managers are aware of the different areas of their company and know how to cope with financial, organizational, technical issues and how to use information and human resources properly.
One of the most important abilities a manager must have is the knowledge of the company’s customers. In case of the Rococco Hotel that means the knowledge of their existing customers’ needs and requirements, things they especially value and means that contribute to their satisfaction. Business travelers are not cont...