Back to category: Arts Limited version - please login or register to view the entire paper. swot Nokia SWOT STRENGTHS „h Nokia has long established identity (1898); lots of available resources (financial, etc.) „h Schmohl is experienced in international marketing (Adidas and Uniroyal) „h Nokia has high penetration rate in Europe, especially in Northern countries (close to 100%) „h Nokia Consumer Electronics has access to innovative technology through group companies WEAKNESSES „h Lack of centralized marketing strategy and champion; completely different positioning strategy depending on the country „h Too many brand names (100) in one market; problem trying to find balance „h Corporate culture is highly technical and operational: "So what if the customer does not understand!"; lack of customer service priority OPPORTUNITIES „h Potential for brand name sales in Europe = differentiation „h Growing replacement and supplement television market „h NCE has opportunity of using its technology to enhance user-friendliness THREATS „h The m... Posted by: Carlos Hernandez Limited version - please login or register to view the entire paper. |
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