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Back to category: Business Limited version - please login or register to view the entire paper. SWOT Analysis and PEST Analysis What is SWOT Analysis? This needless to say means an analysis of the: Strengths - which areas a business excells compared to it's competitors Weaknesses - which areas other businesses has to improve on in relation to it's competitors Opportunities - All things which benefit the business Threats - All things which can threaten a businesses survival, or a product's survival Aspects which influence a SWOT analysis are: - Market share - Sales - Profits - Competition - Advertising - Size of customer base - Pricing - Innovative potential. - Product characteristics (company reputation, price, design, colour uniqueness, quality, warranty, packaging, sales support, and positioning in SWOT Analysis. To conduct a SWOT analysis write down answers, as an individual or in a group, to the following questions: - List your Strengths: What are your advantages in attracting quality employees. In performing the service you provide. In making whatever you make? What do... Posted by: Cinthia De Ruiz Limited version - please login or register to view the entire paper. |
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