Strategic Thinking

STRATEGIC THINKING

Thoughts and abstracts from various writers on Strategic Management

Group:
Nicola Barry
Donal Morgan
Jerry Devane
Iqtidar Syed
Philip Howlin
7th October





Introduction to Strategic Thinking

¡§Without achieving the kind of detailed understanding of strategic thinking that we have today of strategic planning, we risk introducing yet another appealing concept to the strategy lexicon that has little relevance to practicing managers¡¨. (Liedtka, 1998)

There is a lack of clear understanding of what is meant by the term strategic thinking and this has led to a lot of confusion in the strategic management area. There exists a clear need to precisely define strategic thinking so that it can be embraced and appropriately situated within the strategic management context.

Ian Wilson (1994) suggests that strategic thinking is merely thinking about strategy. According to him, ¡§ The need for strategic thinking has never been greater ¡K this m...