Strategic Management Case Study on Body Shop

Weaknesses:

1) The marketing department Anita Roddick spends most of her time on activities such as campaigns and conferences.

2) No advertising activities to create Awareness and Sales in the US and Asia as it does not have a strong culture in protecting animals and the environment.

3) Adopt high pricing compared to competition.


4) Operating expenses on company owned stores are high.


Treats : The single largest increase in cost are involved on mail order business and Body Shop direct.

a) Major renowned global cosmetics and toiletries company such as
Proctor & Gamble; Uniliver; Shiseido; L’Oreal; Avon and Revlon are
Very strong on market presence and market share and in US.

b) Competition from Rivals copycats who discounts.



Strengths:-

1) Body Shop strong branding and brand loyalty.

2) Body Shop strong “selling points” on using original natural materials,

“earth...