Starbucks Business Plan

Executive Summary

Mission, Vision, Goals and Objectives
Starbucks Mission Statement
Environmental Mission Statement

Product Strategy
Products & Services

Company Future

Products

Yukon Blend Coffee (MILD)
Barista Bear Coin Bank
Sheryl Crow Compact Disc
Starbuck?s Barista
Home Espresso Machine
Italian Roast (BOLD)
Barista Grinder
Starbuck?s Apron
Confection
Tazo Tea

Summary

Bibliography

Appendix A: Privacy Policy


purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment -- primarily through its company-operated retail stores? (Starbucks,...