southwest SWOT

SWOT Analysis (Southwest Airlines)


Strengths
· Low costs
· Convenient flying times
· Fast turnaround times
· Friendly staff
· Humorous atmosphere
· Low fares (one of the lowest in the industry)
· Low levels of debt
· Lowest operating costs
· Lowest complaint percentage
· Exceptional customer service
· Unconventional, attention getting ads
· Most admired airline company in America
· The companies “no lay off policy”

Weaknesses
· No international flights available
· Possibility to increase operating revenue
· Ranked the second highest airline who denied boarding passengers due to oversold flights
· Southwest’s stubbornness to cutback after the 9/11 attacks

Opportunities
· International flights
· Switch from peanuts to pretzels
· Increase flight locations and schedules in the US

Threats
· War or other military actions by the U.S. or others.
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