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social responsibility in business

Introduction



An increasing number of companies today find that there are real business benefits from being socially responsibly. Social responsibility has become a core issue for a large number of companies. There is but one explanation for this evolving social conscience; i.e. the people have demanded it. Traditionally social responsibility was just about donations and reforestation. Now it’s much more than just that; now, the public wants to play an active role. Its hard for companies today to meet society’s escalating ethical expectations. Consumers are showing that they will reward companies that prove they are social, not just corporate, leaders – and that they will punish those they perceive as bad citizens. (Don Tapscott, Anthony Williams, February 2002).


Social Responsibility


The World Business Council and Sustainable Development used the following definition; “Social responsibility is the continuing commitment by business to behave ethically and cont...

Posted by: Rainey Day

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