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Webvan was incorporated December, 1996, began commercial operations in June, 1999. Founded by Louis Borders (also founder of the bookstore chain, Borders Group), the firm set out to build a nationwide grocery delivery-to-the-home business. Having burned through between $800 million and $1 billion, it ceased operations July 9, 2001.

Please build your own case history from any and all sources you can find, EXCEPT conversations with any members of the MKTG500WE class. In this sense, you should treat this as an individual assignment without any assistance from class members. Your task is to evaluate and analyze as much relevant information as you feel is necessary in order to prepare a written memorandum to me.

The question you should address is: Why did Webvan fail? You should consider this question from a marketing perspective using all available resour...

Posted by: Novelett Roberts

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