Role of Creative Thinking in Business

The focus of this assignment is “The Role of Creative Thinking in Business”. The reason that this topic is important in business is because a lot of companies nowadays rely on their managers to apply Creative Thinking to their job to help the organization strive in stature. The role of Creative Thinking in business allows the organization the ability to ‘think out of the square’, this in turn, gives the organization the freedom come up with better quality products to appease the consumer market and at the same time to reap the benefits of our ever changing economy. In a bystander’s point of view, Creative Thinking in business is interesting, just by looking at the different way companies come up with products and slogans to entice the consumer, saying their product is the ‘in’ thing as well as the best product on the market to date!
Creative Thinking can be defined as the ability to imagine and to invent something new in an organization. (Gomez, E et al, 2001) Creativit...