Reputation management

Reputation Management



How does your firm's reputation fare in the court of public opinion?
Among your firm's most valuable assets are its talented people, its client relationships -- and its reputation. Strangely, while firms spend considerable time actively nurturing their people and their client relationships, they are often passive about managing their reputations. No problem, you might think. Reputations take care of themselves, right? Wrong. The reputation of your firm requires active, not passive, nurturing and protection. And the pay-offs from possessing a superior reputation are considerable.

The economic power of a good reputation
Recent years have seen the emergence of reputation as a significant economic factor on Wall Street. A Cambridge Group study points out that "brands with superior perceived quality earn net margins nearly four times that of brands perceived to be inferior." More significantly, the same study concluded that "companies in the top quarter ...