Pop Promos Media Studies

The Pop Promo Explanation
A pop promo is a promotional tool used by record companies to affect the sales of a single, released by a music artist. A pop promo can include a certain theme or colour scheme which will best enhance the song visually. Pop videos are shown on music television stations, watched by millions around the globe.


Anchorage – This means that aside from the lyrics and music, the imagery in a music video must anchor the strength and focus of the audience.

Performance Video – ¾ of all pop promos are performance based, with some kind of performance being made by the artist such as miming to the lyrics.

Non–Performance – Usually narrative based including a theme or story.

Hybrid – When they are both mixed together.


How Pop promos use Generic Conventions of Other Media

Pop music videos often use generic conventions of other media for example television and film. Generic conventions simply mean a set of rules used by types of media to ...