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Pop culture

When looking into the messages that contemporary texts of Pop culture suggest, we may find that the message received by the viewer isn’t always the message intended by the author. According to Umberto Eco, popular texts can be misread or even double read by it’s receiving audience. An example of this misreading comes from Andy Medhurst, and how he found that the TV show “Batman” had underlying homosexual themes. The authors did not intend for the message to suggest these underlying themes, yet Medhurst received the message from a very different point of view. While Medhurst’s opinion of the show may be of a minority point of view, his actions of interpreting and in fact misreading it are not. Different people can interpret many texts very differently. Depending on who you are, and the environment in which you come from, texts of popular culture can be looked upon in many ways. A piece of popular culture that I feel can be double read by an audience is...

Posted by: Justin Rech

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