Political Persuasion

There can be two different ways of considering political persuasion. Some say that it has a great deal of power to influence change, and other believes it is nothing more than mere exposure. There are two models that support each of these ideas on estimating persuasive effects.
“Minimal effects theory argues that personal differences, group membership, and friendship are more likely to enter onto the information of political attitudes than messages delivered through the media” (p.353). Minimal effect theory argues that that personal differences, group memberships, and friendships are more likely to influence people than the persuasion of the mass media. More so than ever we are exposed to the mass media more than ever. We must take into consideration that due to the mere exposure effect the impact is not as strong as it once was. The more you see things the more likely you’re to become desensitized to it. Consider violence on television. In the past decade or so the amoun...