Nike

Nike is synonymous to almost every sport and is highly preferred by some of the world’s top athletes. Formerly known a Blue Ribbon Sports (BRS) and with a starting capital of roughly a thousand dollars, Nike did quite well in its early years, but not as dominating as Converse or Adidas back then. When Nike started in 1962, it had to wait 22 years for the right promotion strategy that will catch everyone’s attention. And it had to wait 22 years for the right endorser, Michael Jordan.

The right endorser:

Nike was willing to gamble on Jordan, a gamble that meant...