my ass

There are several other likes and attributes you can probably think of that are stereotypically male or female. However, it is also clear that these neat lists are not truly representative of what men and women are really like. You all probably know a woman who likes cars and can be aggressive or a man who doesn’t drink and cries at weepy romantic comedies.
These stereotypes exist, to a certain extent, because they are easier than getting to know every man and women in the world personally. Advertisers are especially prone to using stereotypes to sell products for the same reason. They assume that all women or men are similar to make targeting audiences a simpler process.
We can use advertising as a starting point when considering representations of gender in lifestyle magazines. By looking at how alcohol, cigarettes and food are sold to male and fem...