Motorola’s Position in Cell Phone Business: Sustainability Analysis

Competitive Strategy
Min3 - 45-888

Final Report




Written by:
Jeff Mukogosi






Presented to:

Professor, Jeffery R. Williams








Motorola’s Position in Cell Phone Business: Sustainability Analysis

Executive Summary

In 1999, Bill Gates said “Business is going to change more in the next ten years than in the last fifty…If the 1980’s were about quality and the 1990’s about reengineering, then the 2000’s will be about velocity…A manufacturer or retailer that responds to changes in sales in hours instead of weeks is no longer at heart a product company, but a service company that has a product offering.”
Bill Gates – Business at the Speed of Thought (Penguin Books, 1999)

Boy was he right, and particularly to what we have seen happen in the telecommunications industry. Indeed, nowhere was this pace of change felt more strongly than in the telecommunications industry. Companies operating in this fast-cycle environment are r...