Mise-En-Scene in Stanley Kubrick's A Clockwork Orange

“Provide a close analysis of an extract from a television advertisement”

As an audience of many media forms, we come into contact with advertisements a great deal. Advertising is the idea of promoting a product/idea, by making it publicly known to its audience. Advertisements should attract attention or describe its product favourably in a public medium. Advertisements come in many forms and placed in many sources such as posters on billboards, pages in a magazine or even on the internet. The advert I have chosen to analyse, takes the media form of a television advertisement promoting Vaseline Intensive Care Moisturiser.

When analysing the advert there are four main areas to consider: The image, i.e. what is in the picture, the technical codes which explains how the advert has been constructed, the text in the advert and what it suggests and finally genre which also includes the narrative, audience and representation.

Starting with reading the image and what is included in...