Back to category: Miscellaneous Limited version - please login or register to view the entire paper. Memory for Advertisements BasedOn Different Techniques in Copy and Layout Running head: Memory for Advertisements Based on Different Techniques Memory for Advertisements Based On Different Techniques in Copy and Layout Memory for Advertisements Based On Different Techniques in Copy and Layout Have you ever seen a commercial that you thought was really funny, but you could not remember what the commercial was advertising? It turns out that this is a big problem in the advertising industry. Agencies try to be creative and humorous and this sometimes overpowers the message that they are trying to convey to the consumer. An example of this would be the ad campaign for EDS, a company that manages the complexities of e-Business. The campaign was used to promote brand awareness but did not do such a great job. The campaign had five commercials, all based on the same topic, cat herding. The concept of herding cats was humorous and almost every one of the cat commercials could be recalled but no one knew what the commercial was ... Posted by: Janet Valerio Limited version - please login or register to view the entire paper. |
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