Media and Politics

Media is an important part of our daily lives. One aspect of our lives that media has a major
impact on is politics, especially the presidency. The media affects the president from his campaign
all the way through his term. The media is vital to helping the president shape his image
communicates with the public, and set the agenda. The media is an essential tool in becoming a
successful President. When a President interacts with the media he will soon benefit from this
interaction.
The effects the media has on the President begin when the President is campaigning. The
President has a staff that helps the President form an image that is appealing to the voting public.
The staff works with the media to communicate the image of the Presidential hopeful to the
public. The staff attempts to “ (1) control news coverage by controlling media access, setting the
media’s agenda, creating pseudo events; (2) blur the distinction between news and commercials in
order to increa...