mcdonaldization of america

Essay on Ritzer

George Ritzer’s book, The McDonaldization of Society, was too repetitive, simplistic, and predictable. At first, I found his examples interesting, but the book became more of a disappointment as I continued to read. It seems as if he wrote for an audience that has never stopped to think about things for themselves, and so he then offers them his own repetitive, dry ideas. Ritzer depicted McDonaldization as a huge problem in our society, supposedly enlightening the reader to the “irrationality of rationality” we are all living with. I admit that I do not know a lot about exactly how or why societies have changed, but his trivial explanations for such a broad topic are not convincing. I feel that I got the same amount of information from the first two chapters as I did from the entire rest of the book, making the whole thing such a effortless, dull book to read.
McDonald’s has become a sacred institution in our culture— the golden arches are among some ...