Marketing Strategies

7.0 Marketing Strategies
The marketing concept of building an organisation around the profitable satisfaction of customer needs has helped firms to achieve success in high-growth, moderately competitive markets. A marketing strategy is essential to the success of any service organisation. A strategy is a plan of action designed to achieve the long run goals of the organisation. Innovation is an essential element of successful service marketing strategies. It is also a powerful means of achieving a sustainable competitive advantage.

In order to be successful in markets in which economic gro...