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Back to category: Business Limited version - please login or register to view the entire paper. Marketing Strategies 7.0 Marketing Strategies The marketing concept of building an organisation around the profitable satisfaction of customer needs has helped firms to achieve success in high-growth, moderately competitive markets. A marketing strategy is essential to the success of any service organisation. A strategy is a plan of action designed to achieve the long run goals of the organisation. Innovation is an essential element of successful service marketing strategies. It is also a powerful means of achieving a sustainable competitive advantage. In order to be successful in markets in which economic gro... Posted by: Rainey Day Limited version - please login or register to view the entire paper. |
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