Marketing Research paper

Introduction
Primary Marketing research is a technique of collecting customized, original information from potential consumers that shows their buying behavior, preferences, and behaviors concerning certain products or services. Secondary marketing research is gathering information from existing sources such as figures, reports, the Internet, or demographic data. The objective of this paper is to illustrate primary and secondary marketing research and how it can benefit my organization.
The primary marketing research that we used in the resort industry was surveys. Surveys can give a company and its management a lot of information on performance, satisfaction and demographics. A combination of these types of research work well when researching and developing a marketing plan.
Primary and Secondary Marketing Research
Primary Marketing research is a technique of collecting customized, original information from potential consumers that shows their buying behavior, preferences, and b...