Marketing -- Proposed Locker System

The venture that the group decided on is a bag deposit service with two

outlets planned for strategic placement in the general vicinity of Orchard Road.

Our mission statement is to provide solutions that enhance our customer’s

leisure time and to become a prominent hotspot in Orchard Road, Singapore.


This actual provision of storage space will be targeted at a few groups

classed according to different demographics and psychographics.


Firstly, we will be targeting teens and students who will most likely be

weighed down by schooling items. Our second target group would be

motorcyclists with bulky helmets. Thirdly, shoppers with numerous packages and

lastly, dancers and gym goers with their respective apparel, with constant

attendance at facilities within the main shopping district in Singapore.


Our exact locating of the outlets will be open air venues by the

Orchard MRT and the Somerset walkway, both sites h...