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Back to category: Business Limited version - please login or register to view the entire paper. marketing China Marketing Lecture 5 China’s Market Research 5.1 Difficulties and Problems in Market Research • The current difficulties in collecting and using second-hand data -first-hand data:conduct to collect data for a specific research project -second-hand data: statistical data that was released by the government institutions, academic institutions, commercial organizations or mass media -always facing difficulties when foreign corporations try to collect certain market data: A. Serious shortage of second-hand data -serious lack of data concerned in comparison with western countries -lack of specialty for a specific product —› its applicability lowered B. Not accurate & practical enough -Reasons: -lack of systematic and scientific process in collecting -data being collected and processed by those who are not professionally trained -too late to release the collected data • D... Posted by: Asare Mabel Limited version - please login or register to view the entire paper. |
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