marketing orientation

Marketing orientation
¡¤ Marketing orientation
¡¤ Identifying customers
¡¤ Market segmentation
¡¤ Identifying and anticipating customer needs

A marketing oriented firm is one that allows the wants and needs of customers and potential customers to drive all the firm's strategic decisions. The firm's corporate culture is systematically committed to creating customer value. In order to determine customer wants, the company usually needs to conduct marketing research. The marketer expects that this process, if done correctly, will provide the company with a sustainable competitive advantage.
A marketing oriented firm will typically show the following characteristics:
¡¤ ext...