marketing of suzuki baleno

MARKETING PRODUCT CHOSEN
SUZUKI BALENO

THE PRODUCT
BALENO is a luxurious, attractive car launched by Pak Suzuki in 1997. It is a good looking car whose features include CNG, spare parts that are easily available and are cheap, a remote control along with car keys which provides greater security, and ease and comfort. Other characteristics of this car is
• Target Market: The car targets middle class and upper middle class of Pakistan (i.e. those people who want a large moderately priced car). It is the same market to which Honda CITY targets.
• Pricing: The car is priced between Rs.760, 000 to Rs.790, 000 depending upon the model of the car. Again the prices of the car tell us that the car is competing with Honda CITY which almost same price (a little higher price).
• Promotion: The car has been promoted by Suzuki as a symbol of status.
• Distribution: Suzuki showrooms are present all over Pakistan therefore car is convenient to buy and is easi...