marketing of services

MARKETING OF SERVICES


PROJECT

ON

PHYSICAL EVIDENCE AND BANKING INDUSTRY IN INDIA















SUBMITTED TO:- SUBMITTED BY:-
Prof. Sehagal Abhishek Gupta (001)
Faculty Marketing, FSM Delhi. Amit Gupta (012)








INDEX





S.NO.
TITLE PAGE NO.
1 OBJECTIVE

2 INTRODUCTION

3 METHODOLOGY

4 ANALYSIS AND INTERPRETATION
5 CONCLUSION AND RECOMMENDATION
6 REFERENCES

7 APPENDICES













OBJECTIVE

The objective of the study is to understand the importance of physical evidence in banking industry of India to the customers. The study is based on the Punjab and National Bank’s up gradation of its physical evidence and how this effected in its performance.

INTRODUCTION
Reasons for study

Banks are the aggregate of functions, directed at providing services to satisfy cust...