Marketing Mix Paper

Marketing Mix Paper
Marketing fundamentals are often taught in terms of the old "Four P's of Marketing" model Price, Product, Place, Promotion. This is a solid tool that explains how consistent, unified marketing messages are the key to business success. These concepts apply to businesses and organizations of all sizes and types.
“The Four P's of Marketing”:
Price: Regular price, discount price, expected price. Price impacts first time purchases as well as customer perceptions of value and satisfaction.
Product: What the organization sell. When the Four P model was written the economy was primarily based on tangible products - soap, tools, and dryers. Intangible products and services, like software and insurance, make up much more of today's economy.
Place: Place refers to where products and services are sold, distribution channels, and retail or wholesale arrangements. The Internet continues to disrupt 'place' in context of the Four P's.
Promotion: P...