Marketing

Marketing Essay.

Take two advertisements for similar products from any magazines of your choice. Write a report on them that includes:
(i) A description of the advertisements and how you feel about them.
(ii) A description of what you think the advertisement is trying to achieve.
(iii) A conclusion and discussion that incorporates what you perceive to be the difference between the ads and how effective you think they are.


The two products that I chose to do my report on are Heineken and Carlsberg; both are lagers that compete in the same market. I found the Heineken advertisement in the UCD Student Union Fresher's guide from the Year 2001 and the Carlsberg ad was taken from GQ magazine.

The Heineken ad features a police line up of various types of bottle openers. This familiar scene is probably most famous for the film The Usual Suspects, a hit movie staring Kevin Spacey. There are five bottle openers in the line up, which has the typical height mar...