marketing

What is the difference between direct mail, e-mail, and general advertising?

General advertising, direct mail and e-mail use words and pictures to communicate a commercial message. However, there are several distinct differences between them:

Direct mail, e-mail: General advertising:

Sell to individuals with customers Mass selling to broad groups who
identifiably by name, address, and share common demographic charac-
purchase behavior. teristics. (However, everyone who turns
on a TV or buys magazine may see the ad,
whether they are a prospect or not).

Direct marketing and e- mail are Advertising is used over time to
used to generate an create an image or brand awareness
immediate action, an which may lead to a future action.
inquiry, or an order.

Added value of distribution to ...