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Market Demand and Potential

Market Demand and Potential Paper
In today’s healthcare market, it seems like managed care companies are paying for less screenings, wellness and preventative medicine. Everyone wants to be healthy and know the numbers that can affect their lives. The thought of getting a disease or dying at an early age scares all of us but especially the baby boomer and elderly population. This large growing market is willing to open up their wallets and pay cash for the piece of mind that they are healthy. Hospitals are promoting heart tests to determine the risk of a heart attack; diagnostic imaging companies are setting up at the malls and charging hundreds of dollars to screen for cancer or stroke risks. It seems like there is a large profit to be seen in the preventative medicine area.
This environment is what brought about the potential for my patient care and education center. The location of the center is next to the pharmacy inside a Fry’s Food and Drug Store. It is centrally located o...

Posted by: Andres Cisneros

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