maketing info

C336 Integrated Marketing Communications


5A Media Selecton Strategies and Budgets

Exposure

Neverfail have used the following mediums to expose our target audience with our brand name:
- Official Website
- Print
- Poster/Banner Ads on the side of our vehicles
As we are planning to explore untapped markets, we plan to implement radio ads in these areas.

Creative strategy
*Not sure whether we’re considering to use a generic strategy or preemptive one (pg 274)?

Our radio ad will depict a conversation between two people over a coffee break with the first person talking about the benefits and attributes of our mineral water.

Communication Effects
Communication is defined as “a process whereby individuals share meaning and establish a commonness of thought.” (Shimp, 2002)
Increase sales (set measurable targets eg 5% increase in sales from last year, but we must also take into this measurement th...