Back to category: Business Limited version - please login or register to view the entire paper. Krisoy Kreme Marketing Concept Sarah Houck Ivan Serrano Kellie Simler Mission Statement All products we make in our stores will have a quality second to none. The starting point in controlling product quality is controlling the quality and freshness of the ingredients. We will be thoroughly prepared to execute growth initiatives when they become needed. We view quality, service, and innovation as keys to creating and maintaining a competitive advantage. We view our company as a set of capabilities, not just a product or brand. Focus Our focus for this presentation and the remainder of our project is the doughnut product line at Krispy Kreme. Competition Direct Competitors: Dunkin Doughnuts Tim Horton’s Local Bakeries Grocery Stores Indirect Competitors: Starbuck’s Noah’s Bagels Other Coffee Shops Ice Cream Stores Marketing Concept Krispy Kreme does not have a production orientation because they focus on their customers needs/wants. We believe Krispy Kreme practices the marketing conc... Posted by: Margaret Rowden Limited version - please login or register to view the entire paper. |
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