Krisoy Kreme Marketing Concept

Sarah Houck
Ivan Serrano
Kellie Simler

Mission Statement
All products we make in our stores will have a quality second to none.
The starting point in controlling product quality is controlling the quality and freshness of the ingredients.
We will be thoroughly prepared to execute growth initiatives when they become needed.
We view quality, service, and innovation as keys to creating and maintaining a competitive advantage.
We view our company as a set of capabilities, not just a product or brand.
Focus
Our focus for this presentation and the remainder of our project is the doughnut product line at Krispy Kreme.
Competition
Direct Competitors:
Dunkin Doughnuts
Tim Horton’s
Local Bakeries
Grocery Stores
Indirect Competitors:
Starbuck’s
Noah’s Bagels
Other Coffee Shops
Ice Cream Stores
Marketing Concept
Krispy Kreme does not have a production orientation because they focus on their customers needs/wants.
We believe Krispy Kreme practices the marketing conc...