International Marketing

Introduction
Liberisation in India provides enormous opportunities for western firms. India has a

relatively well-developed infrastructure, distribution channels and a well-trained and
educated workforce
“After decades of isolation and restrictions on FDI, in 1991, India opened its economy to foreign firms and investors. The government and local businessmen were convinced that the Indian economy must be integrated into the rest of the world” (Cavusgil, Ghauri, Agarwal, 2002)
This assignment is going to investigate the social, legal, economic, political and technological factors that affect the Indian market place in order to give a brief analysis of the current situation to Anoadon Plc, a company that wishes to expand its operations to India.
Furthermore, an analysis of various market entry strategies will follow with a selection of the best fit to the specific company provided with a rational for the selection. And finally, an analysis of the most appropriate marketing c...