GM Brands Analyze Chevrolet, Pontiac, Oldsmobile, Cadillac, and Buick

GM Brands Analyze
Chevrolet, Pontiac, Oldsmobile, Cadillac, and Buick

The five famous mobile brands with glory history are all from GM. But they are definitely different. Now, the lack of differentiation is impairing the images of the five brands and affecting the loyalties of customers. I will identify the five brands from the view of marketing and find their positions in the market.
It is difficult, maybe it is impossible, to change the image of the brand in the customers’ minds. We should tap into something that was already in car customers’ minds and rebuild the emotional association. So we should identify the trusted and believable personality of the five cars. The heritages and images of the five cars are following:
Chevrolet: Chevrolet has become a part of the American landscape. “Baseball, hot dogs, apple pie and Chevrolet.” This advertising reflects Chevrolet’s unique position in American Culture. Its personality is spee...