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Globalization at Parker Pen Company

1. Distinguish between a global and a multi-domestic strategy – [6]

The two strategies mentioned are what could be referred to as a businesses core proposal. Before they can determine pricing strategies, channels of distributions and marketing analysis the key players in a business need to identify whether to stay in their country, or move to a macro playing field.
To further emphasize on those points, the global and multi-domestic aspects will be broken down into two separate fields. Globalization on the international economic front pays reference to the process in which there is both an increase in world market share in both goods and services, and furthermore an increase in the integration in the world’s capital market. Here, you diverge from the local arena onto an international front. In turn, globalization has been linked with the cause of the rapid growth in world trade and economic growth. To tie certain concepts with the issues of Parker Pen, they superficially to...

Posted by: Cinthia De Ruiz

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