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five forces

5 Forces Analysis
Barriers to entry (relatively high)
* Barriers to entry is HIGH for a new company
- Capital-intensive business: working capital
- Unproductive land up front
- Cost of land, resources, and capital investment
* Barriers to entry is LOW for company that is already in the business
- Established market
* Brand Loyalty : Mondavi brand image is very strong
* European labeling and process regulations
* U.S. Distribution ...

Posted by: Jason Pinsky

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