Back to category: Speeches Limited version - please login or register to view the entire paper. EXPERIENTIAL MARKETING Self Concept / Brand Preference This study was realized to woman in U.S.F.Q. We used three popular brands so every person that we asked could give us their opinion according to their self concept. It is important to mention were we realized the surveys because in this case the social class is almost homogeneous, where the person can get the brand of her preference without to much thinking about the price. We found le... Posted by: Carlos Hernandez Limited version - please login or register to view the entire paper. |
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