e-Business Model Paper

Table of Contents
INTRODUCTION 3
PURE PLAY 3
AMAZON 3
ENTERPRISE LEVEL 4
TARGET 5
BUSINESS PROCESSES LEVEL 5
INTEL.COM 6
ACTIVITY LEVEL 7
GOODWILL 7
REFERENCES 9

e-Business Model Paper
Introduction
Mohan Sawhney’s “level of commitment to e-business” pyramid offers a number of opportunities for businesses to achieve value and generate revenue using information technology. This report assesses why Amazon, Target, Intel, and Goodwill chose the level of commitment provided in the assignment.
Pure Play
A pure play business is one that began conducting business strictly via the Internet. Even if a business has subsequently added a brick-and-mortar presence, it is still considered a pure play entity. These types of entities face significant challenges acquiring customers that have been loyal to the brick-and-mortar companies in the past. The way to keep up is by changing the rules of traditional business models to adapt to an e-bu...