Disney Company

Case study Disney

1. EXECUTIVE SUMMARY
Disney Company - one of the world leaders in media entertainment, company branded consumer goods, and theme parks and resorts - signed the agreement with Hong Kong concerning the opening of a "Disneyland" amusement park in Hong Kong in the year 2005. This case study only concentrates one of the business fields explored by the Disney Company - theme parks and resorts. The Disney Company occupies a strong position developed in the international business world over the years. Their outstanding success is based on several internal principles. One of them is Disney culture, where by the company relies heavily on its heritage and traditions, ensures the company's quality standards, demonstrates the former two in their behavior. Another one of the principles is the so-called performance excellence as regards the company's responsibilities towards its clients, its employees, and its shareholders and other businesses. Yet another important factor co...